WHAT: LUMINEX, the award-winning outdoor digital art exhibition, returns to the South Park District
of DTLA on the evening of Saturday, September 17, 2022 from 7:30 to 11:30 p.m. The exhibition is free to the public. LUMINEX 2.0 is presented by Show Imaging, in partnership with Panasonic Connect, Arup, Hoverlay, Snap Inc., Downtown L.A. Proper Hotel, the South Park Business Improvement District, and NOW Art.
This year, LUMINEX 2.0: Projected Realities explores the meaning of ‘Projected’ in step with the artists’ perceived ‘Realities’ – addressing the medium itself, attributing their emotion or desire to the audience, promoting a particular image or view, and providing commentary based on forecasts of data and trends. Through augmented reality (AR) installations, immersive artworks, a digital drone activation, live performances, sound and video feeds, cultural consumers will traverse between IRL and augmented realities.
The artist-led exhibition will expand to feature 12 internationally acclaimed and leading artists across 12 site-specific installations scaled to the architecture of the urban facades — all within a 5-block walkable radius (W Pico Blvd, S Hope St, W 11th St, S Olive St, S Broadway). Artist line-up includes: Refik Anadol, Nancy Baker Cahill, Sarah Rara, Luciana Abait, Akiko Yamashita, Carole Kim, David Van Eyssen, Leah Smithson, Nate Mohler, Ryan P Griffin, Mark Hashimoto, and Elizabeth Leister. LUMINEX is a platform for these artists to tell their stories and reach a diverse public audience. *See artist statements and bios.
New this year is an exhibition-wide Augmented Reality experience. A QR Code will direct residents and visitors to the LUMINEX Channel on the Hoverlay AR App. The AR App will power an interactive map, as well as activate holograms of each artist, and enhanced reality at select installations. This feature will extend the LUMINEX experience and guide audiences on a sense of discovery of art, culture, technology, and the artists who are leading the digital art scene in LA. The App is easy to use and will bridge first-time AR users with power users. This exhibition will transform into the first outdoor AR exhibition in Los Angeles post live event.
WHEN: Saturday, September 17, 2022. One night live, then accessible via Hoverlay AR App. 7:30 to 11:30 p.m.
“LUMINEX is that rare public art exhibition that has no barrier to entry at scale; thousands of people from every corner of the City are invited to experience a range of breathtaking immersive art throughout only a few city blocks. Accessibility for audiences and foregrounding artists’ visions are core objectives of the exhibition.” Nancy Baker Cahill, New Media Artist.
WHERE: South Park District of DTLA
This is a self-guided exhibition accessible to all. Sites are 2-5-minutes walking distance apart. Attendees should plan approximately 1-hour to experience all installations on-foot.
- Site #1: 427 W Pico Blvd / Van Eyssen Studios
- Site #2: Morrison Alley / Nate Mohler
- Site #3: Morrison Alley / Leah Smithson
- Site #4: 1225 South Grand / Carole Kim
- Site #5: Morrison Alley / Ryan P Griffin
- Site #6: 1225 South Grand / Akiko Yamashita
- Site #7: South Park Commons / Elizabeth Leister (AR Enhanced Performance)
- Site #8: 1066 S Hope St / Nancy Baker Cahill
- Site #9: 420 W 11th St / Luciana Abait
- Site #10: 1119 S Olive Street / Refik Anadol
- Site #11: 1155 S Olive St / Sarah Rara
- Site #12: Downtown L.A. Proper Hotel / Mark Hashimoto (AR)
AR APP: To access the LUMINEX Channel, scan QR Code and download Hoverlay AR App. The Channel is accessible by all virtual and live attendees.
“This year, we’re excited to enhance the epic LUMINEX experience through Augmented Reality (AR),” says Nicolas Robbe, CEO and Co-Founder of Hoverlay. “LUMINEX repositions and challenges our perception of the City through art and technology. Through the lens of AR and thanks to the artists, LUMINEX will become the first globally accessible ‘walkable’ outdoor exhibition of fine art in LA.”
LIVE STREAM: A global audience can access a live stream program of LUMINEX at luminexla.com.
SAFETY: This is a family-friendly public art exhibition created for the community at-large to experience world-class art outside of the four-walls of a gallery. Social respect and appropriate distancing must be practiced. Together, we can keep our community safe and healthy.
“It’s been a personal goal to unlock a new wave of conceptual highly acclaimed artworks that can make their way into the sphere of the general public,” says Carmen Zella, Founder & Chief Curator of NOW Art. “Through LUMINEX, and how this community has come together, I believe the vision of an urban environment that embraces creative expression is possible.”
WHO: LUMINEX 2.0, luminexla.com, is presented by Show Imaging, in partnership with Panasonic Connect, Arup, Hoverlay, Snap Inc. and Downtown L.A. Proper Hotel. LUMINEX 2.0 is produced and curated by NOW Art and hosted by South Park BID, with the support of Pro Lab Digital, Power Trip, and Nongshim Communications, Inc.
“We are excited to be part of an event that celebrates the voices and talents of all, and to partner with NOW Art, an organization founded and led by innovative and creative women. Art is in our DNA, and as a community of storytellers and creatives, we believe that supporting and showcasing public art allows the diversity of our local communities to shine. We are thrilled to support LUMINEX 2.0!” – Steven Q. Evans, President & CEO, Show Imaging
SOCIAL: Instagram: @nowart_la
Artists: @refikanadol @nancybakercahill @raraspeaks @lucianaabait @akikoyamashita3d @shinealighton @the_eyesite @leahsmithsonart @n.mohl._r @projectedvisions @mach_tw3lve @elizleister
Hashtags: #luminex #projectedrealities #luminex2022 #losangeles #dtla #augmentedreality #immersiveartworks #digitalart #losangelesartists
Sponsors: @showimaging @panasonicproavusa @arupamericas @hoverlayar @downtownlaproper @southparkla @nowart_la
PRESS CONTACTS:
NOW Art / LUMINEX: press@nowartpublic.com
Show Imaging: hello@showimaging.com
Panasonic Connect North America: PanasonicVisual@racepointglobal.com
Arup: AmericasPress@arup.com
Hoverlay: contact@hoverlay.com
Downtown L.A. Proper Hotel: press@properhotel.com
South Park BID: safiya@southpark.la
