Montréal, Quebec, April 15th, 2025 – SFM, a Canadian leader in customized go-to-market solutions for global brands within the audiovisual, pro retail, live entertainment, and media production industries, today announced its appointment as the exclusive Canadian distributor for Bosch Communications Systems. This strategic partnership grants SFM exclusive distribution rights for Electro-Voice, Dynacord, RTS, and Bosch Conference and Bosch Public Address throughout Canada. The collaboration leverages SFM’s extensive distribution network and renowned industry expertise alongside Bosch’s renowned engineering excellence, providing Canadian AV professionals, integrators, and resellers with enhanced access to premier solutions.
Bosch Communications Systems brings together four of the most trusted names in professional audio under a unified strategy focused on customer experience, technical innovation, and market responsiveness:
- Electro-Voice: For over 90 years, Electro‑Voice has designed and engineered leading‑edge sound reinforcement solutions — products that empower the performer, exceed the expectations of the audio professional and elevate the audience experience.
- Dynacord: For over 70 years, Dynacord has designed and engineered professional audio electronics — products that offer unparalleled performance and premium quality, the perfect balance of power and precision.
- RTS: The industry benchmark for scalable intercom systems used in broadcasting, live production, and mission-critical environments for over 50 years.
- Bosch Conference: Building on true world-class expertise, Bosch has led the conference market for over 70 years. As a strong business partner for secure conferencing, Bosch solutions are known for their quality, flexibility and reliability.
- Bosch Public Address: With more than 90 years of expertise in paging and mass notification systems, create professional solutions for speech and music reproduction and voice evacuation.
“This partnership represents an exciting new chapter for SFM and the Canadian professional audio market,” said Sami Midani, Director of Business Development at SFM. “By bringing these iconic Bosch audio brands into our portfolio, we’re uniquely positioned to deliver comprehensive audio solutions that meet the evolving needs of our customers across installation, live sound, and audiovisual applications.”
“Canada represents a significant growth market for our Bosch Communications Systems portfolio,” said David Prince, Vice President of Sales, Bosch Communications Systems. “SFM’s proven track record in sales, technical expertise, customer service, and market development makes them the ideal partner to strengthen our presence across Canada. Together, we’ll ensure Canadian audio professionals have the tools and support they need to succeed.”
This distribution agreement takes effect immediately. SFM will provide comprehensive sales, marketing, technical support, and logistics services for the complete Bosch Communications Systems portfolio throughout Canada.
About SFM
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information, visit sfm.ca.
About Midwich Group
Specialisation at scale.
Midwich Group is a network of businesses which partner with the world’s leading technology companies to accelerate their growth. Selling into over 50 countries from 23 global locations, the Group specialises in audiovisual technology – whether in state-of-the-art meeting rooms or on a festival main stage, our solutions help the world connect, communicate, or experience wow moments.
Taking technology further.
With services ranging from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups, the Group’s ever-expanding offering is designed to add value and solve its partners’ biggest challenges.
This has enabled the Group to maintain strong relationships with global manufacturers and a diverse customer base of over 21,000, including professional integrators, event production companies and IT resellers in sectors such as education, corporate, retail and live events.
Enabling tomorrow.
With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific and North America, the company is committed to being a responsible employer.
The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognises the importance of giving back – find out more about our sustainability activities here.
Help us go further, together.
Visit https://midwichgroupplc.com/careers/
About Bosch Communications Systems
Bosch Communications Systems encompasses a number of different brands which are tailored to individual market requirements, and whose products and services are also designed to improve quality of life:
Electro-Voice – For over 90 years, Electro Voice has designed and engineered leading edge sound reinforcement solutions – products that empower the performer, exceed the expectations of the audio professional and elevate the audience experience. Generations of hands on professional knowledge is geared towards producing a portfolio of best in class speakers and microphones that combine performance, reliability and value.
Dynacord – For over 70 years, Dynacord has designed and engineered professional audio electronics – products that offer unparalleled performance and premium quality, the perfect balance of power and precision. Industrial design combines finely tuned form with feature-rich functionality across every detail – clean lines and clean sound – and a dedication to durability is demonstrated in the industry’s most rigorous product testing program.
Bosch Conference – Building on true world-class expertise, Bosch has led the conference market for over 70 years. How? By addressing customer needs with outstanding products that cover all requirements and the promise of continuing to do so for many years to come. As a strong business partner for secure conferencing, Bosch solutions are known for their quality, flexibility and reliability.
Bosch Public Address – With more than 90 years of expertise in public address (PA) systems, we create professional solutions for speech and music reproduction and voice evacuation. Building on industry-leading technology, we always focus on the user experience, designing exceptionally user-friendly interfaces for seamless interaction and integration with third-party products. Our extensive portfolio enables us to provide you with one-stop solutions that cover the entire signal chain, including loudspeakers, microphones, electronics, and more. Choosing Bosch public address systems means you’re getting exceptional solutions that can accommodate applications of any size.
RTS – At the forefront of broadcast and production intercom for over 50 years, RTS Intercom Systems maintains its industry-standard position with professional communications products that combine forward-thinking features and functionality with tried-and-true reliability. RTS is a leader in networked IP-based intercom system solutions, scalable for applications of all sizes.
