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Here at NAB, booth C3607, Panasonic is presenting a demonstration of broadcast-grade, 360-degree/VR end-to-end live streaming that combines the company’s low latency 360-degree Live Camera along with Haivision’s KB Max portable 4K encoder and LiveScale’s omnicast cloud distribution platform. This total end-to-end solution comprises Panasonic’s 360-degree Live Camera (AW-360C10, AW-360B10) capturing 360 video in a 4K equirectangular format, the Haivision KB Max internet media encoder, and the LiveScale omnicast cloud platform, making the video distributable to various outlets. Ideal for live events and sports, this collaboration enables broadcasters and producers to stream reliable, high-quality 360-degree experiences to online audiences.