As CES 2025 swings into full action, leading semiconductor company MediaTek today announced it has joined Audio Foundry as part of the company’s forward-thinking and innovation-centric approach. As a new member, MediaTek will explore avenues in the automotive audio realm and bring its expertise in developing innovative systems-on-chip (SoC). With the advent of Software Defined Vehicles (SDVs) and growing complexity of audio in vehicles today, the significance of creating an ecosystem that delivers unique experiences remains a key focus for Audio Foundry and its members.
Technology collaboration has been at the forefront in the automotive industry as car makers, suppliers and technology providers race to deliver next generation products while meeting global regulations and net-zero commitments. Platform evolution, now strongly linked to diversified powertrain strategies, is steadily creating opportunities for new technologies and experiences in the vehicle. “Differentiation comes down to how the OEM delivers their brand experience to the customer and that’s where Audio Foundry can help. As audio becomes more central in customer experience today, the motivation for us all at Audio Foundry is to work on innovation and collaborative projects that make the cut and can be deployed in future vehicle platforms. MediaTek joining today adds to the ecosystem of members that will help deliver innovative concepts,” says Matt Marchese, Automotive Business Unit Leader, Tymphany, a member of Audio Foundry.
“With our stronghold in AI-powered in-cabin experiences made possible through the MediaTek Dimensity Auto Cockpit chipsets, we are looking to bridge the gap between next-generation infotainment systems and audio-visual solutions in order to deliver truly unique experiences,” said Mike Chang, Corporate Vice President of MediaTek. “Working with Audio Foundry enables us to navigate the complexity of systems found in future vehicles while building a more solid ecosystem of products and experiences for users.”
