iWedia, a global leader in connected TV software solutions, and Fraunhofer IIS, a leading applied research organization, today announced a strategic partnership focused on the seamless integration of MPEG-H Audio into iWedia’s comprehensive ATSC 3.0 software stack. It represents a crucial step in preparing for the rollout of the DTV+ next-generation broadcast standard in Brazil, which will incorporate advanced audio capabilities to enhance consumers’ viewing experience.
This collaboration leverages iWedia’s deep expertise in ATSC 3.0 solutions and the cutting-edge advancements in MPEG-H Audio technology driven by Fraunhofer IIS. The integration focuses on bringing the exciting benefits of MPEG-H Audio to Android TV devices:
- Preparation for new era of immersive and personalized audio with ATSC 3.0
Our collaboration ensures devices will be ready to deliver the advanced sound of the DTV+ broadcast standard.
- Experiencing high-fidelity MPEG-H Audio
We are working directly within the ATSC software stack and Android operating system to guarantee a smooth and exceptional audio experience by integrating crucial components for decoding and managing audio.
- Enjoying enhanced audio control and customization
Our integration provides users with easy-to-use tools to manage and personalize their audio experience, tailoring the sound to their individual preferences. This is achieved through the audio elementary stream piping, which is essential for retrieving and applying user preference scene configurations.
- Streamlined integration process
Manufacturers will benefit from our integration process, which makes it easier and more efficient to incorporate cutting-edge MPEG-H Audio into their TV products.
- User-friendly and intuitive experience
Handling audio information and user preferences within the Android TV framework to provide such an experience when interacting with MPEG-H Audio features involves extending the TV Input Framework (TIF) to handle audio information and user preferences effectively.
Hans-Juergen Desor, iWedia CEO, stated “This partnership with Fraunhofer IIS is vital for iWedia to deliver state-of-the-art solutions for emerging broadcast standards like DTV+ in Brazil. Our deep knowledge of Android TV framework from the native codec to the TIF extensions and ATSC standard, will ensure an exceptional and personalized audio experience for viewers.”
Adrian Murtaza, Chief Business Development Manager at Fraunhofer IIS commented “MPEG-H Audio provides significant benefits for broadcast, and we are excited to collaborate with iWedia to combine these advanced audio capabilities with ATSC 3.0 in preparation for DTV+ in Brazil. Our joint work on integrating the MPEG-H codec, UI manager, and audio scene configuration handling into Android will enable immersive and personalized audio experiences for Brazilian consumers.”
About iWedia
iWedia provides world-class software solutions for connected TV devices. We are pioneers in Android TV and support our customers with software architecture and design expertise, field proven products, and cost-effective engineering services out of our development centers in Serbia and India. We are proud to serve major Telecom operators, Pay TV operators and tier 1 automotive OEMs with our media solutions.
For more information, please contact:
[email protected]
About Fraunhofer IIS:
For over 30 years, the Audio and Media Technologies division of Fraunhofer IIS has been shaping the globally deployed standards and technologies in the fields of audio and moving picture production. Starting with the creation of mp3 and continuing with the co-development of AAC and the Digital Cinema Initiative test plan, almost all consumer electronic devices, computers and mobile phones are equipped with systems and technologies from Erlangen today.
Meanwhile, a new generation of best-in-class media technologies – such as MPEG-H Audio, xHE-AAC, EVS, LC3/LC3plus, Symphoria, Sonamic and upHear – is elevating the user experience to new heights. Always taking into account the demands of the market, Fraunhofer IIS develops technology that makes memorable moments.
For more information, please contact:
https://www.iis.fraunhofer.de/en/ff/amm.html
