Industry veteran joins as VP Sales to facilitate expansion into New England & Upper Northeast
PLAINVIEW, N.Y. – January 15, 2024 – Digital Sales Group Metro, (DSG) a full-service manufacturer’s representative for residential and commercial electronics in the New York and New Jersey metropolitan areas, is pleased to announce the appointment of Sam Aldrich as Vice President Sales in harmony with the expanded coverage from several manufacturers in New England and Upper New York. With an extensive background in the consumer and pro electronics industries, Sam Aldrich brings a wealth of management experience and a customer-centric approach to the Digital Sales Group Metro team.
Sam brings more than 25 years of industry experience with the most recent eight years in-support of independent dealers throughout NY, NJ and New England as Northeast Account Manager for Sonos and New England Sales Manager for AVAD. Prior to joining the vendor side of the business, Sam was the principal of specialty AV retailer and integrator, Audio etc., in New Haven and Orange CT, affording him a unique and valuable perspective on the vendor-dealer partnership. His talent for analyzing key performance indicators and establishing performance metrics highlights his unwavering dedication to achieving success and driving business growth.
“We are delighted to welcome Sam to Digital Sales Group Metro as our Vice President Sales. My past collaborations with him at Sonos were consistently outstanding. His professional acumen and management experience, coupled with his strong relationships with dealers, align perfectly with our company’s customer-first philosophy,” said Dave Silkin, Principal of Digital Sales Group. “We are confident that Sam’s leadership will drive our sales team to new heights and enhance our relationships with dealers here in Metro NY as well as in the New England and the Upper Northeast.”
“I’m honored to join Digital Sales Group Metro, where we partner with some of the world’s most dedicated and accomplished integrators. My focus has always been on putting the customer first, and in this role, I’m excited to leverage my expertise to help our integrators achieve even greater success,” stated Sam Aldrich. “Together we’ll further enhance Digital Sales Group’s commitment to outstanding service and product offerings while strengthening our valuable relationships with integrators and dealers.”
Sam Aldrich’s appointment as Vice President Sales underscores DSG’s commitment to providing top-quality products and services while further solidifying their position as a trusted partner in the consumer electronics industry.
For more information on Digital Sales Group Metro, please visit https://www.dsgmetro.com/ or connect with them on Facebook and Instagram for the company’s latest products and promotions.
About Digital Sales Group Metro
Digital Sales Group Metro is a “hands on” solutions-based company featuring the finest audio, video, networking and integration products in the commercial and residential industries. From specification to installation to completion, DSG Metro works with their manufacturers to ensure maximum performance from every system and maximum profit for their integrators. For more information, visit http://www.dsgmetro.com.
