Lively entertainment. Unlimited sights and sounds. Global innovation. Las Vegas offers it all – making Sin City a long-revered hub for business and leisure. It’s no surprise that the Las Vegas Convention Center (LVCC) has been ranked the number one trade show destination in North America for over two decades, hosting a busy roster of nearly two million visitors across over 50 large-scale industry conferences, trade shows, meetings and events each year.
In 2020, the Las Vegas Convention and Visitors Authority (LVCVA) set out to make its hotspot convention even more enticing, spearheading a billion-dollar renovation project to kick off a golden age of visual communications and immersive events. With plans for an expanded footprint and state-of-the-art interactive technology upgrades throughout, LVCC was poised to become one of the world’s most innovative event venues.
To give the venue the sparkle it deserved, LVCC needed to provide its partners, exhibitors, and guests with a unique, refreshing, and immersive experience at every corner of the massive campus.
A Massive Undertaking Demanded Digital Wow-Factor
With the center’s existing footprint of over 4.6 million square feet and the additional 1.4 million square feet of the new West Hall to navigate, a high-performing digital signage ecosystem was non-negotiable.
LVCVA selected Samsung and specialty fabricator DCL to equip the center with a fleet of state-of-the-art, future-proof digital solutions across the facility. Samsung and DCL set the facility’s foundation for success, unifying Windows servers and Intel players throughout. But even with the finest AV solutions, achieving a seamless digital experience across a diverse product mix can be complex – especially with multiple operating systems integrating at such a massive scale. To achieve the experience LVCVA envisioned, the venue needed a CMS that would deliver on several core requirements:
Dynamic Flexibility: Delivering a personalized, resonant, flexible visitor journey was essential. The facility needed informative, entertaining visuals across various LED video walls, interactive kiosks, and intuitive, unified mobile experiences that could guide visitors to where they needed to be. The platform needed to support facility-wide control from a unified backend to ensure ease of management. It also needed to work with any screen orientation and resolution, serving content to LEDs large and small, pylons, and mobile and overhead signage. Because the LVCC often has several simultaneous events ongoing, the backend would also need to offer hierarchical access controls to grant event organizers control over just the screens in their leased spaces.
Opportune Responsiveness: Until recently, event organizers at the LVCC relied on printed maps, flyers, and static screens. This is a costly approach, especially since materials frequently must be reprinted onsite to fix errors or adjust to last-minute changes – but it is also unremarkable, with limited impact for potential sponsors. The pre-renovation center also lacked an integrated strategy for visitors to identify and reserve meeting spaces – throwing a wrench in productivity after a long travel investment. The new system needed to be responsive to real-time event needs and offer dynamic new sponsorship opportunities, benefiting the venue, organizers, exhibitors, and attendees.
Limitless Scalability: The LVCVA also faced a major challenge in creating a dynamic experience for its state-of-the-art 10,000-square-foot video wall in the newly constructed West Hall atrium. Created with ultra-high-definition Samsung IF4mm LED signage and custom-fabricated mounts by DCL to support the eight-figure design, this record-breaking display would become the largest installation of its kind to be completed in a U.S. convention center, offering show organizers and exhibitors an unparalleled chance to make a vivid first impression.
Energy-Matching Innovation: Below the campus lives another distinctive experience: The Las Vegas Loop. Designed by The Boring Company, the loop is a visionary subterranean transportation system. It employs a fleet of Teslas that chauffeur over 4,400 visitors through the sprawling 200-acre center per hour. The LVCC required the same unified signage and wayfinding experience to extend to this attraction and enable the best possible visitor experience.
An All-In-One-CMS for Millions of Square Feet
The LVCVA entrusted 22Miles with specifying a single platform that could support the deployment and management of campus-wide content. 22Miles offered a solution that would support the LVCC’s expanding footprint with a robust, all-in-one system that would seamlessly integrate with the center’s Samsung ecosystem.
The 22Miles Content Manager is a low-code, drag-and-drop template platform designed to enable easy customization, branding and content deployment. Thanks to hierarchical access controls, it enables the venue to grant event organizers access an intuitive, fully unified backend and instantly edit and deploy updates to the expansive fleet of Samsung digital displays throughout the LVCC—including outdoor displays, 14 overhead directional signage, 16 wayfinding kiosks and three giant LED pylons throughout the venue.
The renovation equipped nearly 100 meeting rooms with 49-inch Samsung TIZEN displays to complement the ecosystem, enhanced by integrations with XML facility scheduling data and Ungerboeck event management software. These integrations allow event hosts, exhibitors and sponsors to view daily agendas on-demand and customize their assigned spaces with their content without printing signs and easels. The solution also provides integration with the Life Safety emergency alert system for visual for instant alert updates and content overrides in the event of a public safety event.
All the signage integrates into the official Las Vegas Convention Center mobile app, designed with 22Miles 3D Wayfinding at its core to support navigation around the massive facility. The app delivers turn-by-turn navigation instructions and augmented reality popups for vendors and events. 22Miles equipped the app to auto-generate ADA-accessible wayfinding routes, providing instant turn-by-turn directions based on path length and augmented reality navigation visuals to guide users towards specified accommodations.
To top it all off, 22Miles equipped the record-breaking 10,000-square-foot Samsung video wall with a vivid facelift for its public debut. The CMS provides video wall mapping technology that enables organizers to edit and share high-resolution experiences for any event or vendor – entirely seamlessly. Positioned at the entrance of the new West Hall, this piece of the project is the centerpiece of the convention center’s wow factor. The Tesla loop received the same content distribution support, with over 38 square meters of alluring signage across its three stations.
A CMS for Long-Term Success
The LVCC visual communications ecosystem defines a new standard of immersive customer experience for venues. The massive LED video wall instantly became a dazzling centerpiece to greet visitors entering the West Hall. The official app’s customizable interface supports the global events coming to the center each week. The ecosystem brings innovative concepts to life, guiding patrons to their destination and earning attention at every corner.
The highly customizable yet intuitive CMS enables guests to enjoy fully immersive and tailored content for every event they attend. While Samsung’s video wall and signage solutions deliver vivid imagery and performance, the all-in-one content backend deploys unique, compelling visuals and information-sharing capabilities. The convention center can continually update content to address changing exhibitor needs and tailor the visitor journey precisely.
The unified backend also alleviates pressure for the LVCVA with an easy-to-update administrative hierarchy for content deployment and streamlined workflows for content delivery. Administrators can effortlessly update and make corrections or changes to the dynamic content across all campus screens. Exhibitors can easily customize the digital content within their exposition areas to include branding and design nuances.
As the LVCC continues to expand and accommodate the future of events, the 22Miles CMS is equipped to scale to any size and continues delivering the same simple yet impactful experience to users and managers alike. With more upgrades slated over the next several years, the LVCVA can remain confident that its digital experience capabilities will achieve the same groundbreaking experiences throughout its trajectory.
Learn more about digital signage content management solutions used in this project here:
