After being one of the founding members of the 8K Association in 2019 alongside Samsung, TCL, and Panasonic, Hisense left the organization as interest in 8K waned in the consumer market. The electronics manufacturer has just announced that it is rejoining the organization, referencing recent growth in the 8K Association’s membership as different sectors of the 8K ecosystem continue to emerge.
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“Hisense’s membership in the 8K Association marks a significant step in our ongoing mission to enhance the home entertainment experience,” said David Gold, President of Hisense Americas and Hisense USA. “We are eager to contribute to the 8K ecosystem and collaborate with other industry leaders to accelerate the integration of 8K technology into the home entertainment experience.”
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The 8K Association is a nonprofit that was formed to increase education and awareness about the 8K format, encourage the expansion of the 8K ecosystem, as well as support 8K-related standardization efforts. By rejoining the association, Hisense joins the likes of Samsung, Intel, IMAX, WyreStorm, and others.
