An AI startup company is making headlines with a series of advertisements that the public is calling “grim” and “tone-deaf.” San Fransisco-based company Artisan has plastered the city with an ad campaign designed to spark outrage, reports Gizmodo.
The company’s tagline? “Stop Hiring Humans.”Artisan provides software that aims to aid customer service and sales workflow, including “AI Employees” it calls “Artisans.” In order to drum up talk about the company, Artisan had ads put up around the city with messages such as “Artisans won’t complain about work-life balance,” “Artisan’s Zoom cameras will never ‘not be working’ today,” and “Hire Artisans, not humans,” according to SFGate. Why would the people behind a company throw fellow humans under the bus like this?
“[The ads] are somewhat dystopian, but so is AI,” Artisan CEO tells SFGate. “The way the world works is changing…We wanted something that would draw eyes — you don’t draw eyes with boring messaging.”
Well, consider the campaign a success, then. Still, I don’t know how excited people are going to be to hand over money to a company with such grim messaging.
See also: OpenAI releases Sora text-to-video AI model to the masses
