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Management Perspectives: Choosing Mailing Lists for your Newsletter  
By Don Kreski
One of the most important decisions you’ll make in publishing a newsletter is where you’re going to mail. If you don’t have a good list, your newsletter will never get the results you want, no matter how much you invest in writing, photography, and production....

Live Audio Shines at AES 2006  
By George Petersen
For years, sound reinforcement was the backwoods stepchild at the annual conventions of the Audio Engineering Society, where recording gear usually snagged all the headlines and hoopla...

Top 10 Home Theater Mistakes and How to Fix Them 
By Alan Lofft, Axiom Audio
Some days it's hard to separate home theater help from home theater hype. However, the basic rules still apply for creating a home theater experience that your clients will remember....

Management Perspectives: Stepping Outside Traditional Co-op Funds 
By Don Kreski
“We wanted to create something of high quality, something that really spelled out what we did as company,” says JR Gayman, marketing manager of Columbus, Ind.-based integrator CIM Audio Visual. Gayman recently completed the second edition of two Beyond the Technology buyers’ guides...

Management Perspectives: Using Co-op To Fund A Customer Show 
By Don Kreski
“Our goal is to get the top level people at this event, those who make the decision on the purchase of AV systems,” says Dennis Krebs, marketing manager of Advanced AV...

S&VC’s Pick Hit Selections for Infocomm 2006 

As Infocomm 2006 wound to a close in Orlando, editors and key contributors behind Sound & Video Contractor’s editorial coverage put their heads together to select the 16 winners of our Pick Hit Awards for outstanding (and useful) technology at this year’s show....

Read the Manual! 
By Mark Johnson, Senior Contributing Editor, Audio
Read the manual! How often have I been admonished with that statement, only to go to the manual and find my particular issue was not addressed sufficiently for resolution, or not addressed at all...

Management Perspectives:
Better Market Research
 
By Don Kreski
You see them in restaurants, airports, theaters, and department stores. Sometimes they irritate, sometimes amuse, but just as often...

NSCA 2006 Recap 

As the systems contractors’ show, NSCA certainly showcases plenty in the way of audio and video gear, but there’s also a ton of supporting technology that doesn’t offer the immediate flash of a loudspeaker or a 60in. plasma...

Management Perspectives:
The Do-It-Yourself Guide to Valid Marketing Research, Part 2
 
By Don Kreski
Market research can be an enormous help in decision-making, but it’s not often used in the AV industry. Perhaps that’s because of the cost or our industry’s lack of research experience. ...

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