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Digital Signposts: The HR Channel

Dec 19, 2013 11:29 AM, By Vern Freedlander


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Within the enterprise, the group that is most reliant on strong, consistent internal communications is the human resources department. Charged with a wide variety of business tasks—from compensation programs to training and development to recruitment—the HR group needs to ensure that staff throughout the corporation are receiving and acting upon important news and information. Simultaneously, HR is responsible for disseminating corporate culture and values. Integrators working on enterprise-based digital signage projects should become well acquainted with the roles HR plays within the company and explore strategies that make these roles more effective.

An innovative solution lies in a dedicated HR channel delivered via desktop, place-based screens, or mobile devices. By leveraging video, data, and great storytelling, the channel can help ensure employees are aware of company policies, growth opportunities, compliance issues, and other timely business information. As HR tasks depend on well-executed communications targeted at both the workforce as a whole and subgroups of employees, the channel’s content management system can pinpoint messaging to specific departments, geographic locations, or groups of employees.

Equally important is the channel’s ability to build the company brand internally. Having the capacity to reach any employee on any device creates an opportunity to transmit a wide variety of content that helps reinforce corporate goals and principles. And unlike email, creative video content, animation, and graphics can add an exciting new dimension to internal communication. It’s important for integrators to realize that corporations are seeking new and innovative ways to motivate and inspire their employees. The channel concept adds an element of future-proofing to the enterprise communications process, serving as a base where interactivity, gamification, live data, social media, and user-generated content can live and thrive.

Vern Freedlander is vice president of production services for Montréal-based X2O Media, a full-service provider of technology, network management and content services for professional digital signage applications. With more than 20 years of broadcast television experience as a producer, director and executive, Freedlander oversees all of X2O Media’s content initiatives. He can be reached at vern@x2omedia.com.



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