Associations Focus: NSCA Education
Aug 6, 2009 12:00 PM
NSCA Makes Certification Review Course More Convenient, Accessible
A review course to prepare participants for NSCA’s EST-L2 certification exam is now available in a convenient online format, in addition to the classroom-based option currently offered throughout the year. The four-part review helps installers and technicians in the industry build their professional competence and confidence.
Building on the foundation set forth in the ESPA Certified-EST training, the EST-L2 demonstrates that certificate holders have specialized knowledge and skills in the commercial electronic systems industry. Designed for individuals with at least two years to four years of industry experience, the EST-L2 Online Review is now available anywhere at any time.
Brett Philips, a technician at South Western Communications in Indiana, says the online course was very convenient.
“I had enough time to get my work done and work through the online materials,” he says. “Not only have I learned a lot of new things, but it has refreshed many of the technical aspects I do in the field, helping to make me a better technician as I move forward in my career.”
Led by Larry Garter, NSCA’s master instructor, the course is designed to review topics that participants have already studied and highlight key concepts they are expected to know as they progress through their career.
The review includes four modules: Project Startup, Rough-in Installation, Termination and Component Installation, and System Activation and Project Closeout. Based on eight hours of coursework, participants have 60 days to complete the online course. Registration is $209 for NSCA members and $299 for nonmembers. NSCA members can also apply their education credits to receive an additional discount of up to 25 percent off the price of the course.
Reach Influential Industry Professionals, Gain New Customers
In response to member-identified needs, NSCA will begin accepting paid online advertising to provide its members with convenient, affordable solutions to reach the commercial electronic systems channel throughout the year.
Because visitors to www.nsca.org are decision-making industry professionals, NSCA has a unique opportunity to help its members communicate their highly targeted messages to qualified leads.
From manufacturer product announcements to ads promoting the services of contractors/integrators, NSCA members can choose from a variety of promotional opportunities. Advertise through NSCA’s biweekly e-newsletter to put your brand directly into NSCA member inboxes. Or, choose the NSCA website, where you can further define your audience by advertising on specific NSCA member pages such as contractors, design consultants and more.
For more information on the various advertising opportunities available through NSCA, contact Christy Bock at firstname.lastname@example.org or call (800) 446-6722.
Identifying Marketing Best Practices
NSCA’s A/E Toolkit, a web portal designed to help improve communication with architects and engineers, has been updated with information focused on leveraging best practices in marketing professional services.
Eight new white papers prepared by the Society of Marketing Professional Services (SMPS) Foundation have been posted to the marketing sections of the web portal. The SMPS is an organization created to develop market research and learning for the architect, engineering, and construction industries. These new articles focus on using client-facing techniques to improve sales and to leverage new technology to win more work.
New market intelligence resources and information on publications have been updated in the Web Links and Industry News sections of the website.
“NSCA members can benefit from the market intelligence and research efforts spearheaded by the SMPS Foundation,” says Craig Park, FSMPS, Assoc. AIA, vice president and chief marketing officer for Leo A Daly, based in Omaha, Neb. “Now more than ever, NSCA members need to focus their efforts using the best intelligence and marketing practices and delivering their services.
“The new white papers show how NSCA members can take advantage of the federal stimulus efforts,” he says. “In difficult times, public sector work, starting with the U.S. government and moving down through the states to county and city initiatives, provides NSCA with a great source for potential work.”
“This information is an essential resource for NSCA members interested in improving their relationships with architects, engineers, and contractors in the building industry,” says Chuck Wilson, NSCA executive director.
Unique to the low-voltage industry, the A/E Toolkit provides essential resources for systems integrators and contractors, including more than 300 articles on best practices for working within the building industry. Anyone who registers has access to free content; NSCA members have additional access to premium content. To start using the A/E Toolkit, visit www.nsca.org/aetoolkit.
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