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Associations Focus: Generate New Business with NSCA's Newest L2 Certification

Jun 9, 2009 12:00 PM

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Strive for excellence and stay ahead of the competition with NSCA's EST-L2 certification. Your certified EST-L2 staff will prove to your customers the value you place on committing to professional outcomes and service at each job.

Certification is just one of many educational opportunities that NSCA offers members looking to improve their technicians, installers, and designers. Primarily targeted for technicians, designers, and installers, NSCA's EST-L2 includes traditional audiovisual training and much more including cabling, infrastructure, and products that transport voice, video, audio, and data signals as well as control signals for mechanical and electrical apparatus.

"Obtaining your EST-L2 certification secures your future in the commercial electronic-systems industry," says Chuck Wilson, NSCA executive director. "Receiving training motivates employees to perform well and differentiate themselves from the competition, providing for greater business opportunities."

For more information NSCA's the EST-L2 certification, please visit or email

Brand Your Business, Increase Your Sales

Because effective marketing strategies not only increase sales but also build the foundation for a successful business, NSCA has developed its Power Marketing Toolkit to help members maximize their marketing research, communications, public relations, sales, and business-development strategies.

The toolkit is composed of five modules packed with best practices to build your brand image, client relationships, and business opportunities of industry companies. Members can also subscribe to the online Power Marketing Toolkit Resource Center, which gives them access to more than 35 marketing templates, tools, checklists, and schedules.

"Marketing is one of the most misunderstood and often underutilized tools used to build business," says Craig Park, president of Craig Park Consulting and author of the toolkit. "Communications and public relations—important parts of marketing—play key roles in building brand recognition for your company, which helps your sales staff increase sales."

"Market once, sell often" is an overarching theme of the toolkit and its tips, methods, and strategies. Applying market research to sales strategies and client relationships and providing superb customer service based on the techniques in the toolkit will lead to long-lasting customer loyalty and consistent profits.

"A resource such as the Power Marketing Toolkit is essential during these tough economic times," says Jodi Montgomery, NSCA senior director of member services. "We realize that our members are making tough business decisions, and we want to provide them with information to help make these decisions, but also to provide fresh, new ideas to build successful businesses."

The complete toolkit is now available. Each module is available for $69 for NSCA members and $85 for nonmembers. NSCA members who purchase the entire toolkit will receive a 25 percent discount. Visit to learn more.

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