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Oct 9, 2009 12:10 PM

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Marketing in a Recession

NSCA’s A/E Toolkit has been updated with information focused on marketing during an economic downturn. Nine new whitepapers prepared by experts in a variety of industries highlight improving sales and marketing efforts during these challenging times.

Information from these papers will help NSCA members focus on using client-facing techniques to improve sales and to leverage new technology to win more work. Additionally, the information on the web portal,, provides members with information relevant to working within the commercial electronic systems industry—providing success in developing, maintaining, and converting relationships into increased sales.

“The A/E Toolkit’s new content focuses on how NSCA members can benefit from expert perspectives from outside our market,” says Craig Park, FSMPS, associate AIA, vice president, and chief marketing officer for Leo A. Daly, based in Omaha, Neb. “Now more than ever, NSCA members need to focus their efforts using the best intelligence and best practice in marketing and delivering their services.”

“This is an essential resource for the NSCA member who is interested in improving their relationships with architects, engineers, and contractors in the building industry,” says Chuck Wilson, NSCA executive director.

Unique to the low-voltage industry, the A/E Toolkit provides essential resources for systems integrators and contractors, including more than 300 articles on best practices for working within the building industry. Anyone who registers has access to free content. NSCA members have additional access to premium content. To start using the A/E Toolkit, visit

NSCA Expands List of Approved Courses for Recertification

Kramer Electronics and Termark Technical Institute were recently approved as NSCA Partner Providers, a program that awards NSCA Learning Units (LUs) to pre-approved manufacturer training courses for industry members looking to obtain the NSCA Certificate of Completion or to renew the EST-L2 certification. These new partners increase the number of industry courses that qualify for LUs to nearly 90, in addition to NSCA courses online and regionally throughout the year.

NSCA encourages organizations committed to the development and growth of the commercial electronic systems industry to apply for the program, which designates LUs to high-quality training programs relevant to the industry. The program helps connect partners to industry professionals, increase attendance in their education courses, and receive free promotion of their education programs through NSCA.

Norah Hammond, NSCA senior director of professional development, says the Partner Provider program recognized educational leaders.

“NSCA demands excellence in its education programs,” she says. “Our partners have proven to meet these standards, which sets them apart from other educators in the industry.” Kramer Electronics provides a comprehensive variety of educational seminars, training programs, and education literature on a variety of AV topics.

Termark Technical Institute specializes in intimate training sessions for those in the low-voltage or electronic security industries. Their educational offerings are designed to help students meet licensing requirements throughout the United States and include pre-licensure and pre-certification study courses.

Current Partner Providers include: Allen Products/ATM Flyware, AMX, Belden, BlonderTongue, Brawn Consulting, Chief Manufacturing, Crestron, Elan Media, Extron Electronics, Kramer Electronics, Lectrosonics, Peerless Industries, Rauland-Borg Corp., Syn-Aud-Con, Termark Technical Institute, Valcom, and Xanteon.

To learn more about becoming an NSCA Partner Provider, visit or contact NSCA at (800) 446-6722 or

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