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Associations Focus: Build a Better Business

Oct 9, 2009 12:10 PM

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Business practices have changed over the past year to reflect the changing economy. Have you changed your tactics? NSCA’s 2010 Business and Leadership Conference will show you how to transform your business to improve your bottom line, increase office morale, and adapt to the new reality that will remain even after the recession.

The only conference designed specifically for commercial electronic systems executives, managers, and business owners will be held Feb. 25-27, 2010, in Palm Beach Gardens, Fla., at the world-renowned PGA National Resort and Spa.

“When you have the issues today’s small-business owners and managers are dealing with, you can’t push the panic button,” says Mike Bradley, president of Safeguard Security & Communications. “You have to get back to basics. Our peers are no-nonsense, and this event provides frank and provoking discussions that you can’t get at any other industry event.”

Attendees often point out the extra value the conference provides through opportunities to discuss shared challenges with their industry peers. These breakout and networking sessions allow them to learn from seasoned industry veterans to up-and-coming new owners. Additionally, world-class speakers and experts on marketing, sales, human resources, and finance present proven strategies to improve operations.

“The norm that business owners once knew has completely changed,” says NSCA Executive Director Chuck Wilson. “New realities are forcing what were traditional models of management to be evaluated and, in many cases, completely discarded. The Business and Leadership Conference provides a forum for attendees to gain new perspectives and ideas, building better businesses and integrators simultaneously.”

Conference attendees can also customize their learning experience to focus on their specific needs, interests, and issues. Sessions include:

  • Good to Great Concepts in Action
  • Finding the Upside (In a Down Market): A 2010 Review of Market Conditions and Trends
  • Turning Your Financial Relationships into Partners
  • Everyone is Looking to You—So, What’s the Next Step? How to Take the Fear and Loathing Out of Strategic Planning
  • Krispy Kreme Follies
  • Operational Excellence
  • Fierce Leadership
  • Brand Building: A Workshop for Companies Wanting to Grow

Register now for the NSCA Business and Leadership Conference and pay only $799. After Dec. 31, 2009, rates will increase to $1,049. For more information or to register, visit or call (800) 446-6722.

Great Deals on Industry Reading

NSCA headquarters has recently relocated to higher and drier ground after last year’s devastating flood. As a result, NSCA has extra inventory of educational books and textbooks that will not be moved to the new location. Featuring items on topic including audio, CCTV, data and networking to sales, marketing, and management, these books help technicians, installers, consultants, managers, and executives advance their careers and stay ahead of the competition.

NSCA members receive dramatic discounts on popular titles, including Audio for Sound Reinforcement (CD, Coaching and Counseling—3rd Edition) and The Design and Evaluation of Physical Protection Systems. All titles are $20 or less, with some books as low as $5. Inventory is going quickly. Keep checking back for more offers good through October.

Visit to browse through more than 80 titles on clearance. Then simply complete the order form and fax it to NSCA.

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