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Best Practices to Sell Products and Services

Jan 6, 2010 12:25 PM

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NSCA A/E Toolkit

NSCA’s A/E Toolkit has been updated with information focused on improving sales tactics during a challenging economy. Eight new whitepapers, prepared by experts in a variety of industries, provide best practices for sales within the commercial electronic systems industry.

The latest white papers provide sales staff and management with key information, including:

  • A four-phase approach to winning new customers
  • growth strategies for sales leaders
  • motivating your sales team
  • avoiding common mistakes when process mapping for sales.

This information will help NSCA members use sales tools and processes to improve business as well as to leverage these approaches to win more work. Additionally, the information helps members develop, maintain, and convert relationships into increased sales.

“The A/E Toolkit’s new content focuses on how NSCA members can benefit from expert perspectives on the best sales practices to build business-to-business relationships,” says Craig Park, FSMPS, associate AIA, vice president, and chief marketing officer for Leo A Daly, architects and engineers based in Omaha, Neb. “Now more than ever, NSCA members need to leverage all the tools in the A/E Toolkit to help build business.”

Unique to the low-voltage industry, the A/E Toolkit provides essential resources for systems integrators and contractors, including more than 300 articles on best practices for working within the building industry. Anyone who registers has access to free content; NSCA members have additional access to premium content. To start using the A/E Toolkit, visit

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