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Associations Focus: In the Pursuit of Knowledge

Jul 1, 2007 12:00 PM

InfoComm 07 attracts record numbers, CEDIA previews easy-to-use skill-building at Expo 2007, and NSCA offers high-level business knowledge.

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This year's NSCA Fall Business Conference is taking to the beach in sunny San Diego. The event will be held Oct. 21-23 at Paradise Point Resort & Spa. The 10th annual conference is the premier forum for electronic systems contractors to exchange ideas and hone their business skills. It offers everything from practical management tips to visionary ideas from recognized experts. This year, the conference will offer two dedicated tracks of strategic business sessions: one for executives and another for managers. Attendees can customize their individual learning experience to bring better focus to specific needs, interests, and issues. Sessions will present strategies for maximizing margin and profit, triumphing over lower-priced competitors, boosting employee retention and satisfaction, earning customer loyalty, preparing for forthcoming generations of customers and employees, reducing marketing costs, and competing more effectively in today's marketplace.

The conference's keynote speakers will be Bill Brooks, CEO of The Brooks Group, and Steve Farber, president of Extreme Leadership.

Slated for Oct. 22, Brooks' session, “How to Sell at Margins Higher than Your Competitors,” will divulge a number of profit-boosting secrets gained from years of personal experience. Farber's session, “The Radical Leap: Extreme Leadership at Work,” to be held Oct. 23, will explore ways to use the power of the heart to achieve more in the workplace, and reveal strategies for building meaningful business relationships.

Fully accredited within NSCA University's College of Business, all Fall Business Conference sessions are worth 1.25 learning units (LUs), with the exception of the keynote sessions, which are worth two LUs each. Attendees have the opportunity to earn up to nine learning units.

To learn more or register for the NSCA Fall Business Conference, visit, or call (800) 446-6722. Conference fees are $845 if you register before Sept. 1 and $995 thereafter up to the day of the event.


Now is a good time to check out NSCA's Q3 Market Intelligence Briefing, which provides clear insight into the state of wireless technology in our industry.

NSCA has made some surprising discoveries on this topic. For instance, although wireless has indeed revolutionized systems integration, its acceptance has been slow compared to the advancement of product development and systems applications. Demand for the technology is increasing among users, who have a high comfort level with its use. Demand will continue to increase, and if our industry lags behind in training and acceptance, someone else will step in and take the business.

What are the obstacles preventing systems integrators and consultants from designing and installing more wireless systems? Read the full report and gain the real, working knowledge you can get only from NSCA.

NSCA corporate members can download the report at


With school out and summer in full swing, the NSCA Education Foundation is continuing its outreach campaign to the next generation of electronic systems industry professionals. Five $1,000 scholarships will be distributed in the coming weeks to students chosen by a special selection committee. The foundation will also provide 200 other students with free NSCA memberships. Student memberships include access to an online job board and résumé database, entry to the NSCA Conference and Expo, special member pricing on NSCA University classes, and regular updates on legislation affecting the industry.

“We are already receiving applications for the scholarships and are excited about this initiative,” says NSCA Education Foundation Managing Director Melissa Henderson. “The foundation's goal this year is to lend all the support we can to young professionals with the resources and training they'll need to start their careers on solid ground.”

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