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Mar 1, 1998 12:00 PM, Nat Hecht

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NSCA is upon us once again. Like them or not, trade shows allow us all to meet and view the latest and greatest products from all corners of the earth. Many of us don't like these shows for various reasons. Some believe that there are generally too many trade shows, and that such a large number is unnecessary. I, however, maintain that any time groups of people sharing similar interests get together to exchange ideas and learn from each other's experiences, it is a wonderful thing because it will ultimately make our lives easier and our businesses more profitable.

Your customers also depend on your attendance. We in the press can certainly write about these products and feature them in stories and advertising, but it is only at the show that you can truly evaluate them in person. Your customers are relying upon your expertise to find the best products. Don't let them down.

Walking and working the show, however, can blind us to the opportunities the NSCA provides. Keep an open mind, and take some time to explore the courses that will be offered. Plan to attend at least a couple of them to refresh yourself or to try on a new topic that interests you. We should really take a cue from other professions that make learning the number one priority at their meetings, with the hardware taking second priority. Try to resist being the kid in the candy store, and take advantage of an NSCA-sponsored education.

Most importantly, have fun in Las Vegas. So many times we have shows in cities where transportation is difficult, there is nothing to do after dark or the amenities are lackluster. There is never a dull moment in Las Vegas, so take in a show, ride a roller coaster, and don't hesitate to take a cab ride to that great restaurant. After all, we owe it to ourselves to kick back and have some fun when we break from an arduous day. Have a great NSCA!

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