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Inside the HDBaseT Standard, Part 2

Aug 16, 2012 12:04 PM, With Bennett Liles

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Editor’s note: For your convenience, this transcription of the podcast includes timestamps. If you are listening to the podcast and reading its accompanying transcription, you can use the timestamps to jump to any part of the audio podcast by simply dragging the slider on the podcast to the time indicated in the transcription.

Panasonic PT-VW431DU

New AV hardware with built-in HDBaseT made a pretty big showing at InfoComm this year, and Panasonic was among those debuting the new gear. Scott Wellington, senior product manager for projectors, is here from Panasonic to tell us about what the company unveiled and why the company chose now to do it. That’s coming right up on the SVC Podcast.

SVC: Alright, Scott Wellington, senior product marketing manager for projectors with Panasonic here in part two of the SVC Podcast, talking about HDBaseT. This is really great because Panasonic has introduced some native HDBaseT products at InfoComm this year. Now, in the market dealing with a lot of rapidly changing technology obviously the timing is everything, so why did Panasonic decide to introduce a projector with built-in HDBaseT at this particular time?

Scott Wellington: Well, that’s a really good question of course, and the first thing I want to preface my response with is that Panasonic is a solutions-driven company and what we’re always looking to do is find a better way to introduce products to the market that will benefit the end-user. The benefits of HDBaseT? There’s a lot. The transmission of high-resolution audio video through an Internet cable, just a lot of benefits that could reduce installation costs, whether it’s recabling. It’s very efficient. HDBaseT, by using LAN cable as opposed to HDMI, but equally important is the ability to transmit a signal over long distance without signal degradation by using Cat-5e/6 LAN cable. So it really is quite a good solution for the customers out there in business or education markets and really coming out of the consumer market into the B-to-B world this is the, I think, very opportune time for Panasonic to come to market as we see that there’s, of course, a growing demand for a longer distance transmission of signals—particularly HDMI—and we see, as well, that a lot of our partners in the industry such as Crestron, AMX, and Extron are all seeing increasing amount of activity and business within this new technology. So as they are incorporating it into their systems we certainly thought it was the right time for Panasonic to incorporate HDBaseT into some of our new projectors coming out later this year. [Timestamp: 2:45]

And of course that’s big in applications like digital signage for HDBaseT because of the ability to send power and video and sound and control all over the same twisted-pair cable. That’s one thing. So how else is the installation of devices with HDBaseT different from working with more traditional equipment?

Well, you know, more traditional equipment that doesn’t have embedded HDBaseT you really had to connect a PC to a projector, a Blu-ray player to a projector, so each device had to be separately run, which obviously includes a lot of cabling and a lot of expense. Or if they were using a switcher, let’s say, they would only be transmitting with the analog signals and that would be carried over a long distance. So when we use HDBaseT switchers, and if we, let’s say, didn’t use an HDBaseT-compatible projector, you would be required to have another receiver to convert HDBaseT. So right now what we have is a new solution. We have a solution where we have a projector with HDBaseT built in and by using the ET-YFB optional box you can connect multiple video sources to the box—one cable to the projector. And this would be a very, very highly efficient and a very, very different way to address the issue of connectivity and at the same time address the issue of reducing costs with this new technology in Panasonic projectors. [Timestamp: 4:13]

Yeah, and I would thing that in the academic area where you have a big plant with lots of projectors running almost all the time, not needing a separate box with its own power supply up there in the ceiling near the projector, installation and maintenance would be a lot easier when you’re talking about that kind of scale.

Yeah, for sure, and the thing to remember about HDBaseT and using LAN connectivity is the distance. And the distance is very efficient as it rated at 100 meter or about 328ft., so it’s a very, very efficient way to run long distance cable without signal degradation and it’s also not just a good way—with Panasonic what you can do is you could also operate all the video sources via the remote control from the projector by using the optional interface box. So again, the word “efficient” keeps coming back because it is. [Timestamp: 5:02]

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