NEC Names New Head of Vukunet
NEC Display Solutions of America announced the appointment of Graeme Spicer to head Vukunet, NEC's universal advertising platform that connects digital out-of-home (DOOH) networks with ad revenue.
NEC Display Solutions of America announced the appointment of Graeme Spicer to head Vukunet, NEC's universal advertising platform that connects digital out-of-home (DOOH) networks with ad revenue. Company officials said Vukunet is a crucial component in NEC's commitment to grow the entire digital signage market.
Spicer brings a diverse background to NEC, including capabilities in retail brand strategy, consumer trend analysis, digital technologies for retail environments, and shopper insights that drive revenues and profits, according to NEC. He was previously vice president of strategic partnerships at Adcentricity, one of North America's leading DOOH media strategists.
"Clearly, NEC is a major player in the digital signage business and has the resources available to really change the game," Spicer said in a statement. "The ability to work with a dedicated team and tap those significant resources makes a huge difference and presents a very exciting opportunity for me."
Vukunet solves the main issues facing both network owners and advertisers by providing a centralized, automated platform designed specifically to connect and distribute ads to DOOH networks.
"Graeme is a seasoned executive that will help us take Vukunet to the next level," said Pierre Richer, president and COO at NEC Display, in a statement. "His relationships and experience in the retail sector amongst others are particularly appealing because of the growth of digital place-based advertising and the opportunities before us."
Besides his work at Adcentricity, Spicer has served as director of retail strategies at DW+Partners, a retail consulting firm. Nike, Sony, Coca-Cola and Procter & Gamble are a few of the consumer brands Spicer has worked on while a team member at some of Canada's leading ad agencies and running his own marketing services firm.
On the retail side, he has served as director of global communications for Bata International and as general manager of marketing for Kmart Canada.