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Samsung Launches Line of B-to-B Displays

Samsung Vice President of Commercial Sales and Marketing asked the audience why anyone would use a Samsung consumer display for digital signage when the company now offers a line of professional panels with a variety of features.

Samsung Vice President of Commercial Sales and Marketing Christopher Franey asked the audience why anyone would use a Samsung consumer display for digital signage when the company now offers a line of professional panels with a variety of features. The presentation, held in front of a 40-cube video wall, marked the debut of several new Samsung B-to-B displays.

The CX-Series of displays, with built-in PCs, drives advertising and dynamic content to the marketplace via the MagicInfo digital signage solution. One example of its application is in the education market, which is often the first venue in which children are exposed to higher technology. Franey emphasized the education market as a venue where many children come in contact with higher technology. With this in mind, Samsung provides campus-wide security alerts using the touch-enabled CX displays, providing interactivity.

Noting that 80 percent of the displays showcased in the booth had touch capabilities, Franey also introduced the MX-Series of digital signage displays, for the budget-conscious customer, and the high-brightness, low-bezel UX-Series that made up the 40-screen video wall backdrop.



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