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Samsung and Outdoor Promotions Collaborate for Vegas Signage

Samsung Electronics Co. is teaming up with Outdoor Promotions to deliver what they're calling the largest and most advanced digital signage displays in the world.

Samsung Electronics Co. is teaming up with Outdoor Promotions to deliver what they're calling the largest and most advanced digital signage displays in the world.

The companies will provide 18 70-inch, sunlight-readable LCD Digital Information Displays (DID) starting in October on several bus shelters along the Las Vegas Strip, from Mandalay Bay Resort and Casino on the south side to the Rivera Hotel and Casino at the north end. Each LCD will deploy localized audio as well as full video and be seen by an estimated 1.5 million pedestrians and 1.8 million cars per month, according to the companies.

"The launch of our digital curbside billboard network of TFT-LCD screens blanketing bus shelters along the Las Vegas Strip will mark the most comprehensive advertising opportunity yet in the 24-hour city to make use of high resolution digital signage," said Gary Young, president and CEO of Outdoor Promotions, in a statement. "The Las Vegas Strip is unique because visitors come from all over the world staying on average just four days, therefore every four days, our curbside billboard screens essentially will be reaching a new audience.

Outdoor Promotions has a 20-year agreement with the Regional Transportation Commission of Southern Nevada (RTC) to provide digital signage for bus shelter curbside billboards on the Strip, maintain the signs, and manage the advertising content.

The 70-inch digital signs offer 1920 x 1080 resolution, which is considered the new 1080p, and are being customized to be brighter than average. Standard digital signage brightness is 600 nits and high brightness is 1500 nits; the customized signs will have a brightness level of approximately 2000 nits. Each one can display up to 16.7 million variations of color and seen from several angles. Comprised of driver circuitry and an LED backlight, the displays will be airtight to prevent dust intrusion and water seepage.

"This trend-setting application is an excellent example of how real-time digital advertising will command a lot of attention and replace the outdated medium of paper posters--even in the glitziest city on earth," said Scott Birnbaum, vice president, Samsung LCD Business. "Samsung is extending the reach of advertisers from increasingly popular indoor displays to truly dynamic messaging in the most challenging of outdoor environments."



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