DT Research Brings Signage Closer

DT Research, a developer of information appliances for vertical markets, announced the availability of the WebDT Event Trigger digital signage system. The system extends current interactive digital signage capabilities from touch screens to events that occur in close proximity by detecting when a customer picks up a product, walks up to a product display, or enters in a demo zone. The customer's motion triggers the system to play a multimedia advertisement or product information on a nearby digital sign.

According to DT Research, the WebDT Event Trigger digital signage system offers benefits to retailers, hospitality companies, and consumers. Consumers immediately receive information about a product in which they're interested without having to find a sales person, wait in line, or leave the store to conduct online research. Retailers and hospitality companies can provide timely, high-quality customer service without adding sales staff.

"Today's consumers want to be well-informed about the products they purchase," said Dr. Daw Tsai, president of DT Research, in a statement. "Multimedia content delivered on digital signs is one of the most compelling ways to educate consumers in-store and speed up the sales cycle. This new system adds the ability to use both proximity and touch-screen prompts from customers to deliver the information that they want and helps bridge the gap between non-targeted advertising and product education."

The WebDT Event Trigger digital signage system includes:

According to DT Research, in-store advertising has shown to have a significant affect on consumer purchasing behavior. A recent study conducted by Nielsen Media Research examined in-store media and showed 68 percent of consumers would be swayed in their product purchasing decisions by in-store messages, while another 44 percent said they would swap a product they had planned to buy for one advertised on the network.