Dollars in Digital Signage
It's a question on a lot of AV Pros' minds: ?What's in the digital signage market for me??
It's a question on a lot of AV Pros' minds: “What's in the digital signage market for me?” For some, there appears to be plenty. The National Systems Contractors Association last month released its third quarter Market Intelligence Briefing, with a focus on the digital signage opportunity. NSCA surveyed integrators and consultants and found that 67 percent and 80 percent, respectively, were involved in signage projects last year. The larger the company, the more likely it was to have a digital signage business.
Overall, integrators and consultants expect to grow their revenues from signage applications (see below). Even among those that didn't test the market in 2007, up to 40 percent look to earn about 5 percent of their revenue from digital signage this year.
HOW MUCH OF YOUR 2007 REVENUE CAME FROM DIGITAL SIGNAGE?
SOURCE: NSCA MARKET INTELLIGENCE BRIEFING Q3 2008: “DIGITAL SIGNAGE TRENDS IN THE COMMERCIAL ELECTRONIC SYSTEMS INDUSTRY”
HOW MUCH OF YOUR 2008 REVENUE DO YOU EXPECT TO COME FROM DIGITAL SIGNAGE?*