Cisco Expands Creative Services Portfolio
Cisco is expanding its partner ecosystem of content strategy and production experts in order to build one of the industry's largest advisory networks for digital signage content.
At Digital Signage Expo 2010, Cisco announced an expansion of its Digital Media Creative Services, with the goal of making it easier for customers to develop and display visual content for digital signage. Company officials said Cisco is expanding its partner ecosystem of content strategy and production experts in order to build one of the industry's largest advisory networks for digital signage content.
According to the company, the number of digital signs worldwide is increasing, but sign owners struggle to find a compelling content strategy to match their business goals and deliver an optimal return on investment. Cisco said it is teaming up with several content strategy companies, including OgilvyAction, Imperative Group, StoreStream Metrics, Alchemy (part of St. Joseph Communications), and MediAmobz. The addition of solutions from these new partners to Cisco's Digital Media Creative Services portfolio is expected to provide customers with enhanced measurement, analysis, and recommendations on content strategy and design; and provide customers with more options to build content strategy with a specific ROI costing model in mind to focus their digital signs on meeting communications objectives and enhancing the customer experience.
Additional content partners, including Blue Pond Media, BlueFox, HeadsAndTails, and Virtual Scenery, are expected to bring pre-produced, syndicated digital signage content channels to the Cisco Digital Media Creative Services offering. The company believes these channels can allow the simple selection and purchase of digital signage content to run on open playlist slots in any vertical market environment; and save significant time and development costs associated with producing proprietary visual material.
"Cisco understands the critical role that dynamic content plays in the digital signage industry," said Thomas Wyatt, vice president and general manager for Cisco's Digital Media Systems business unit, in a statement. "Therefore, we are excited to bring together such a strong group of content strategists and producers as part of our Digital Media Creative Services offering, to help ensure that our customers always have fast and easy access to high-quality digital signage content for any vertical market."
"Cisco's Digital Media Creative Services can help accelerate our customers' business transformation, enabling them to achieve the true value of their digital media investments," said Hans Hwang, vice president of Cisco Services, in a statement. "Digital signage provides exciting new opportunities for our customers, and this expansion of our services offerings will help make this a reality for them."