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All Signs Point Up for Digital Signage

It's not just the digital signage industry that's optimistic about its prospects during the lingering recession. Oyster Bay, N.Y.-based ABI Research thinks the future looks bright, too.

It's not just the digital signage industry that's optimistic about its prospects during the lingering recession. Oyster Bay, N.Y.-based ABI Research thinks the future looks bright, too.

Last month, the firm released its new "Digital Signage Market Analysis" report, which forecasts "a healthy growth rate despite the temporarily uncertain financial conditions." ABI analyst Zippy Aima says, "Digital signs' ability to be updated in real time is a real benefit." But while falling hardware prices and new business models like Software as a Service are helping adoption, cost still remains a hurdle for some.

"Although digital signage promises increases in sales and revenue, such growth is not immediate," says Aima. "The investment in installing a network can still be high depending on the number of sites and the cost of other components.

At-a-Glance: The Digital Signage Market

Roughly $700 million ... 2008 revenue from digital signage hardware, software, installation, and maintenance.

33 percent ... Expected increased in digital signage revenue this year.

Retail, education, hospitality, corporate communication ... Earliest adopters of digital signage systems.

Falling prices, cheap storage, interactivity ... Current drivers of digital signage adoption.

Market fragmentation, lack of standards, data security ... Top factors holding back the technology.

Source: ABI Research



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