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AMX Bets on Vegas

Officials at AMX, which makes AV and control solutions, said the company has opened a high-tech, 5,800-square-foot office and showroom in Las Vegas.

Officials at AMX, which makes AV and control solutions, said the company has opened a high-tech, 5,800-square-foot office and showroom in Las Vegas. Named the AMX Las Vegas Device Discovery Center, the full-service location showcases more than 350 AMX products, and offers a fully furnished business facility for dealers, consultants, architects, designers, and end-users, according to the company.

The Las Vegas center mimics the AMX New York showroom, which was launched in January 2008 in Times Square.

"The AMX Las Vegas Device Discovery Center will act as the experience center for our partners in the hospitality market," said Rashid Skaf, president and CEO of AMX, in a statement. "The speed of technological change from AMX has our customers wanting more interaction with our products, to allow solutions to come together and be demonstrated in an interactive environment."

The center features an interactive demonstration platform for a variety of products, including the company's line of Modero touch panels, as well as AutoPatch, Endeleo, and Solecis signal management systems and digital signage solutions. It also includes the Tango distributed audio solutions and Vision2, a solution that allows users to capture, store, retrieve, and distribute live and stored content to meet a variety of video needs via the Internet or an intranet network.

The building's subsystems, such as the AMX SIP Gateway IT phone network, integrate with AMX InConcert partners, whose products include Lutron dimming ballasts and motorized shading, throughout the showroom. InConcert is an alliance of manufacturers creating integrated control solutions. AMX representatives said every piece of technology in the building, including the HVAC system, is integrated with AMX's Resource Management Suite (RMS) to demonstrate real-time equipment monitoring and energy management. The showroom includes more than 5 miles of network AV and fiber cables.

"The Las Vegas Center is designed to give visitors the flexibility to see and touch AMX products as well as the freedom to use the facility for other needs," said Jeff Kindig, AMX vice president of marketing strategy. The Center includes a full-size boardroom, complete with videoconferencing capabilities, a second conference room, a multipurpose room, and a full-time training center for AMX University, the company's global training program.



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