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TC Group to Distribute Audica Professional

TC Group Americas (TCGA) announced it will distribute Audica Professional products in North, Central, and South America, adding the brand to its existing portfolio of Tannoy, Lab.gruppen, TC Electronic, TC-Helicon, Dynaudio Acoustics, and Linn Products. TCGA will formally introduce Audica Professional at InfoComm 2010 in Las Vegas next month.

TC Group Americas (TCGA) announced it will distribute Audica Professional products in North, Central, and South America, adding the brand to its existing portfolio of Tannoy, Lab.gruppen, TC Electronic, TC-Helicon, Dynaudio Acoustics, and Linn Products. TCGA will formally introduce Audica Professional at InfoComm 2010 in Las Vegas next month.

Audica Professional manufactures the Microseries range of electronics and loudspeakers, combining design with flexible audio solutions for commercial background music, corporate AV, and audio communications. For applications such as retail outlets, restaurants, hotel public areas and guest rooms, meeting rooms, museums, and visitor centers, the Microseries systems fit below the level serviced by Tannoy's produce range. Both TCGA and Audica Professional view the expanded offering of the two brands as very complementary.

"America is key for most pro audio manufacturers," said Derek West, Audica Professional's sales and marketing director, in a statement. "When we started the company just over three years ago, we first had to develop the European markets to take our business to a structure and turnover that would enable us to support this substantial market. Despite the economic climate, we have successfully expanded and now work with leading distributors in 38 countries, including all of the major European markets. Entering America is in itself important, but to be doing it in partnership with a true first division distributor like TCGA is very exciting."

"Audica represents an opportunity for TCGA to offer a more complete range of solutions to our diverse base of integrators, contractors, and consultants," said Marc Bertrand, CEO of TCGA, in a statement. "It's [an] outstanding product, sounds fantastic, is very discreet visually, easy to use, and priced very competitively. Audica is an excellent fit for TCGA and we are looking forward to growing a great business."

 


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