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Liberty AV Realigns Sales Force

Liberty AV Solutions president John Dace recently announced that the company would realign its sales force across the U.S.

Liberty AV Solutions president John Dace recently announced that the company would realign its sales force across the U.S. Following on the heels of an announcement in which Liberty AV disclosed that David Ellis was named director of western regional sales and Dan Reich would begin serving as his counterpart in the East, official news this week from Liberty headquarters bares details of an inside/outside sales model that will be put into place effective immediately, company officials said.

The reorganized sales force will introduce direct sales associates into the field that will work hand-in-hand with existing independent manufacturer's reps, according to Liberty AV. Calling on customers daily in their respective territories, these outside sales associates will be teamed with inside sales people who possess both product knowledge and sales experience of their own.

"The motivating factor behind this move is to provide an exceptional customer experience," Dace said in a statement. "It's our belief that investing in a sales team like this will help us deliver the best customer service within the AV industry, and help us grow our market share in turn."

As part of the launch of the newly reorganized sales force, Kevin Cole has been named inside sales manager. Working from Liberty AV's Colorado Springs headquarters, Cole will oversee the activities of all inside/outside teaming efforts.

As part of the announcement, Dace said that Liberty AV has no intentions of usurping the power and place of its network of independent manufacturer's reps. "These changes will position Liberty for substantial growth over the next several years by taking advantage of all our strengths," he added. "The independent reps that have served us so well over the years are part of the solid bedrock that supports our sales, and will continue to be into the future."

 


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