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Liberty AV Names Eastern Sales Director

Liberty AV Solutions announced that Alan Richards has been named the company's new eastern director of sales, responsible for overseeing all aspects of sales activity conducted throughout the region.

Alan Richards

Alan Richards

Liberty AV Solutions announced that Alan Richards has been named the company's new eastern director of sales, responsible for overseeing all aspects of sales activity conducted throughout the region.

Richards comes to his new post with over 20 years of experience within the AV industry. Formerly with Kramer Electronics, where he served as vice president of sales for the U.S. market, Richards will make New Jersey his home base of operations on behalf of Liberty.

Richards effectively replaces Liberty's former eastern director of sales Dan Reich, who has taken on new responsibilities within the company as its sales operations manager, company officials explained. In this capacity, Reich will assume day-to-day management of all zone managers throughout the U.S., order entry, and working closely with internal sales operations revolving around purchasing, marketing, and finance.

Both Richards and Reich, as well as current director of western sales David Ellis, will report directly to Liberty AV president John Dace.

 


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