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A Sound Plan

Developing and consistently following new business strategies can translate into additional revenue.

Ultimately, many of these new revenue generating ideas are right in front of you, but it takes a business-savvy individual to try unconventional methods and exceed goals. Look at your past successes and where your customers came from. Put a plan together, and exploit the sources where you've had the greatest success. Speak to colleagues, and see what methodologies are working best for them.

Whatever you do, don't just try an idea once. The positive results of well-thought-out ideas and plans are realized over time. Give most new business development ideas at least six to 12 months of continuous effort before analyzing the results and making a decision to tweak or fine-tune the program or try another approach. Don't stop trying. Discuss these revenue-generating strategies with your sales team, project managers, customer service team, and even your best customers. Remember, at the end of the day, it's all about getting more sales and keeping more clients.

Ronald Lang is CEO of Majestic Consulting Group Inc., developer of CRM software solutions for sales and customer service automation and business-to-business lead generation teleservices. He can be reached at

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