5-Minute Interview: Janine Masten
Full Compass, which also offers AV sales, repair, and rental services, recently launched its GearCast Series of podcasts, focusing on AV systems and industry issues.
Masten: We take isolated products, systems integration issues, and some industry personalities, and put them on our website for people to download at www.fullcompass.com. It's been very successful. We currently do one podcast per month. It started out slowly the first month, but the growth in popularity has been phenomenal. You can actually have the customers learn about what they're interested in. It teaches them about the questions they should be asking us. We tailor our GearCasts based on concerns and questions we receive.
Pro AV:What is the biggest challenge facing the pro AV industry today?
Masten: I think one of the greatest threats is the lessening of price and quality as there's a mad rush to get all of these products from China.
