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NSCA Seeks Presenters, Launches Marketing Toolkit

The National Systems Contractors Association (NSCA) Business & Leadership Conference, sponsored by InfoComm International, is calling for professionals to present at its 2010 conference to be held next February in Florida. The two-day conference features business-building strategies, human resources, and real-life tools and resources.

The National Systems Contractors Association (NSCA) Business & Leadership Conference, sponsored by InfoComm International, is calling for professionals to present at its 2010 conference to be held next February in Florida. The two-day conference features business-building strategies, human resources, and real-life tools and resources.

Association officials said proposals are due by April 24 to Norah Hammond, senior director of professional development, nhammond@nsca.org.

The NSCA also launched the first module of the organization's Power Marketing Toolkit, "Marketing Research & Planning." The site aims to help systems contractors understand their brand value, use market research to generate and target leads, and integrate their marketing and branding to build a better business.

According to NSCA, branding is often related to products, not services. The first installment of the Power Marketing Toolkit is intended to provide simple and easy steps to realize the significance of branding services as a systems contractor.

"Understanding brand value, identity, and image are important steps to take before research and planning," said Craig Park, vice president and chief marketing officer for architecture firm Leo A Daly and author of the Toolkit. "Market research and data gathering can then provide you with the sources that will provide the greatest impact on your targeted customers."

The module offers the basics of market research and creating a marketing plan, but also assists in defining and targeting markets and in gauging a company's perception, says NSCA.

"Combining the strength of your company's existing brand with the power of your NSCA membership can give you an advantage over your competitors," said Jodi Montgomery, NSCA senior director of member services.

The Toolkit comprises five parts, which will be rolled out between now and InfoComm 09. They include:

  • Part 1: Marketing Research & Planning (available now)
  • Part 2: The Power of Public Relations (scheduled for release April 14, 2009)
  • Part 3: Client Relationship Development (scheduled for release May 5, 2009)
  • Part 4: Effective Marketing Collateral (scheduled for release May 26, 2009)
  • Part 5: Information Management (scheduled for release June 16, 2009)

A subscription to the online Power Marketing Toolkit Resource Center, which provides access to more than 35 marketing templates and tools, is also available.



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