AV on a Global Scale
Randy Lemke, the executive director of InfoComm, tells a story of how he was in Hong Kong several years ago and was asked by a journalist about the size of the AV market.
Randy Lemke, the executive director of InfoComm, tells a story of how he was in Hong Kong several years ago and was asked by a journalist about the size of the AV market. Frankly, he didn't have a perfect answer. Since then, the trade association has been tireless in its efforts to quantify the opportunity in professional AV through its various Market Definition Studies, Economic Snapshots, and other research. And while InfoComm has trained its sights on various regions of the world individually, it has never done a single, comprehensive study of the worldwide AV market–until now.
This week, InfoComm released its 2010 Global AV Market Definition & Strategy Study, an exhaustive look at pro AV around the globe. In a nutshell, the global pro AV market grew from $54 billion in 2006 to $68 billion last year. It's expected to hit $91 billion in 2012, according to the study.
The complete report, which is available to InfoComm members for $1,000 at infocomm.org/store ($1,500 for nonmembers), reveals several significant trends. For instance, while North America is the largest pro AV market at 45 percent of the total, the Asian market is second at 25 percent, ahead of Europe (23 percent). Duffy Wilbert, InfoComm's senior vice president of membership, said the result was "surprising," but fit an overall trend in which smaller, younger markets were poised for the fastest growth in coming years.
Among other notable trends from the global study: "Projectors are no longer among the fastest growing product categories," Wilbert said. Displays, AV conferencing, streaming media, and wireless communications are the hot areas today. And for the first time AV services (including installation, design, programming, and training) accounted for more than half the North American pro AV market.
"While we are heartened by the findings of this study we are not surprised," Lemke said. "The audiovisual industry is growing because society relies on AV technology to provide essential communications solutions."
Want a study just about your region of the world? InfoComm's also offering region-specific reports for $200 to $400.