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Sierra Video Adds New Product Development Role

Sierra Video welcomes back John Cosenza to the newly created role of director of product development and marketing.

Sierra Video, a provider of AV equipment for the government, broadcast, and pro video markets, welcomes back John Cosenza to the newly created role of director of product development and marketing. Cosenza's focus will be on the current and future needs of customers with an eye to industry developments, emerging technologies, and their impact on integrators and end-users.

The new position is expected to provide guidance and assistance to the company's product development program. In overseeing product development, Cosenza will ensure that new product designs are responsive to the latest industry developments and the impact those developments have on customers and end-users' applications. He will also develop sales and marketing tools and programs for the Sierra Video/Kramer Electronics sales force and their partners.

"We're tremendously happy to welcome John Cosenza back to the Sierra Video family," said CEO John Milne. "John brings with him a long resume of video industry knowledge, both on the product side and in operations. He has an excellent understanding of what customers need today and what the company can accomplish."



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