SVC on Twitter    SVC on Facebook    SVC on LinkedIn

 

Vertical Markets

One of the defining characteristics of the pro AV industry is that the purpose of AV systems is to serve for their end-users the same, regardless of end-user type. So it's natural that AV professionals do business in multiple vertical markets. In this month's MarketWatch survey, we find that only about one in five AV firms specialize in just a single vertical market, the average is about four distinct end-user markets.

ONE OF THE DEFINING CHARACTERISTICS of the pro AV industry is that the purpose of AV systems is to serve for their end-users the same, regardless of end-user type. So it's natural that AV professionals do business in multiple vertical markets. In this month's MarketWatch survey, we find that only about one in five AV firms specialize in just a single vertical market, the average is about four distinct end-user markets.

Yet, while serving multiple markets is the norm, it's apparent that not all verticals are created equal. A majority of AV firms report that the corporate market provides most of their company's revenue (51 percent), while the residential market provides the least (2 percent). Some markets are more challenging to do business with than others — 21 percent admit that the government segment is the most difficult to do business with. With these market nuances, it's surprising that only about one-third of AV firms have vertical market specialists.

DOES YOUR FIRM SPECIALIZE IN A SINGLE VERTICAL MARKET?

DOES YOUR FIRM SPECIALIZE IN A SINGLE VERTICAL MARKET?

IF YOU SPECIALIZE, WHICH MARKET DO YOU FOCUS ON?

IF YOU SPECIALIZE, WHICH MARKET DO YOU FOCUS ON?

WHICH VERTICAL MARKETS DO YOU WORK IN? (MULTIPLE RESPONSES ALLOWED)

WHICH VERTICAL MARKETS DO YOU WORK IN? (MULTIPLE RESPONSES ALLOWED)

WHICH SINGLE MARKETS PROVIDES THE MOST REVENUE?

WHICH SINGLE MARKETS PROVIDES THE MOST REVENUE?

WHICH VERTICAL MARKET IS MOST DIFFICULT?

WHICH VERTICAL MARKET IS MOST DIFFICULT?

WHO IS YOUR PRIMARY BUYER CONTACT?

WHO IS YOUR PRIMARY BUYER CONTACT?



Browse Back Issues
BROWSE ISSUES
  March 2014 Sound & Video Contractor Cover February 2014 Sound & Video Contractor Cover January 2014 Sound & Video Contractor Cover December 2013 Sound & Video Contractor Cover November 2013 Sound & Video Contractor Cover October 2013 Sound & Video Contractor Cover  
March 2014 February 2014 January 2014 December 2013 November 2013 October 2013