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The Broadcast Biz: Inside the Numbers

When InfoComm International surveyed members for its recent ?2008 Market Forecast Study,? it asked what vertical markets those members worked in.

When InfoComm International surveyed members for its recent “2008 Market Forecast Study,” it asked what vertical markets those members worked in. Admittedly, broadcast and cable represents a fraction of the revenue InfoComm members generate (about 4 percent overall, and that's true whether the company is in integration, distribution, or rental and staging.)

But InfoComm also learned that the larger the company, the more revenue it gets from broadcast and cable. NAB estimates there's about $51.4 billion in buying power represented at its trade show, so whether your company specializes in broadcast control room installations or other aspects of production/post-production, there's business to be had.

Right now, AV companies that make between $25 and $50 million report the greatest success in broadcast and cable—generating about 8 percent of their revenue. That puts broadcast and cable fourth behind business/IT, education, and government/military (see below). Smaller companies, however, don't report as much broadcast business.

SHARE OF REVENUE GENERATED THROUGH VERTICAL MARKETS BY COMPANY SIZE

 


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