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TC Group Names Key Accounts Manager

TC Group Americas, distributor of Tannoy, Lab.gruppen, TC Electronic, TC Helicon, Dynaudio Acoustics, and Linn, introduced Ben Cook as key accounts manager. Cook will primarily be focused on the installation market of the TCGA brands, as well as being a primary support to the senior sales team.

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Ben Cook

TC Group Americas, distributor of Tannoy, Lab.gruppen, TC Electronic, TC Helicon, Dynaudio Acoustics, and Linn, introduced Ben Cook as key accounts manager. Cook will primarily be focused on the installation market of the TCGA brands, as well as being a primary support to the senior sales team.

"It's great to see Ben take on a more focused sales role at TCGA, assisting us in driving sales and market share in a very key vertical market," said Marc Bertrand, CEO of TCGA, in a statement. "Ben's 12 years of experience within the organization across various departments gives him a solid understanding of our customers' needs and how our extensive range of products apply in many scenarios."

Ben has held various positions within the organization starting in 1998 with Tannoy North America as purchasing coordinator. He has worked his way up through Tannoy and TCGA from inventory and logistics to sales operations manager.

"I look forward to the challenge of growing our key accounts further and expanding relationships between TCGA and our sales channel," said Cook in a statement. In addition to Ben's new position as key accounts manager, he is also the primary contact within North America for TCGA's product compliance with outside organizations such as UL. Ben also remains involved with all aspects of sales reporting and communications with all senior sales staff in all TCGA's market verticals.



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