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InfoComm Research Shows Challenges Ahead

InfoComm released its new January Economic Snapshot Survey. The survey's focus is normally on InfoComm's Performance Index, a 1-10 rating of respondents' feelings about their companies' health. Looking ahead six months, the average rating was 6.46 (10 is the highest), which is down from 7.1.

 

Intelligence-MarkWatch-1.jpg(300)Recently InfoComm released its new January Economic Snapshot Survey. More than three times as many AV pros weighed in on their business challenges than did when Info-Comm fielded the survey in September 2008. The survey's focus is normally on InfoComm's Performance Index, a 1-10 rating of respondents' feelings about their companies' health. Looking ahead six months, the average rating was 6.46 (10 is the highest), which is down from 7.1.

But we've dug through the report for other data points that paint a picture of the AV industry's self-described business prospects. For instance, more layoffs may be expected, though maybe not as many as in other industries. About 34 percent of end-users surveyed expect their AV expenditures to dip in the coming year (up from 22 percent). And in general, 22 percent said they're worse off than before. But considering the circumstances, there are silver linings galore in this study.

Strategic Reactions to Market Conditions

Jan. 2009Sept. 2008
We've not filled vacant positions27.3%16.2%
We're hiring, but have hired fewer people than planned24.5%24.8%
We've delayed or decreased planned pay increases18.6%12.2%
We've outsourced tasks rather than hire staff16.2%20.7%
We've cut staff training budgets10.0%4.5%
We've increased staff training budgets9.6%18.9%
We're hiring, and have hired more people than planned9.3%15.8%
We've laid off or let staff go9.0%9.5%
We've increased staff salaries or benefits7.9%19.8%
We've cut staff salaries or benefits7.6%2.3%
We've boosted pay increases or provided bonuses3.1%9.9%
 


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