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Polycom Unifies Videoconferencing

Polycom recently introduced the company's Distributed Media Application (DMA) 7000, a network-based application that manages and distributes multipoint video calls within an enterprise network environment.

Polycom recently introduced the company's Distributed Media Application (DMA) 7000, a network-based application that manages and distributes multipoint video calls within an enterprise network environment. Company officials said the DMA 7000 is designed to unify an enterprise visual communication infrastructure in order to improve the efficiency, reliability, and performance of video calls, and make it easier and more cost-effective for organizations to deliver on-demand videoconferencing services to employees.

"There is a 'perfect storm' of technological, business, and economic factors driving greater adoption of video communications, which is having a profound impact on the scalability requirements of enterprise networks," said Roopam Jain, principal analyst, conferencing and collaboration, at Frost & Sullivan, in a statement. "The Polycom DMA 7000 is designed to help large organizations spread ad-hoc video communication to thousands of users by improving the simplicity and reliability of the application, delivering scalability across a distributed network, and streamlining the management process to simplify deployment, administration, reduce costs."

"Customers are deploying visual communication more broadly across their organizations as a critical tool and want video services available for employees to use at any time," said Joe Sigrist, senior vice president and general manager, video solutions, at Polycom. "The DMA 7000 solution supports desktop, group, and telepresence applications and makes it easier for customers to deploy on-demand videoconferencing solutions."

The Healy Group will take over sales in New England, metropolitan New York, northern New Jersey, upstate New York, and the mid-Atlantic areas. Guided by general managers Michael and Tom Healy, the company is one of the premier manufacturer's representative firms on the East Coast, according to DAS Audio.

Bob White Associates will represent DAS Audio in the Ohio Valley, Indiana, and Michigan. The firm has represented manufacturers in the music, contractor, and security industries since the early 1940s.

Pacific Coast Associates, a division of Warren Associates, will represent DAS Audio in northern California and northern Nevada. Rick Fazenbaker, a principal with the firm, will spearhead Pacific Coast's DAS sales efforts.

"All of us on the DAS Audio sales and marketing team-both at our corporate headquarters in Valencia, Spain, and here in Miami-are pleased to welcome each member of these five manufacturer's rep firms," said Jaime Villegas, general manager for DAS Audio's U.S.-based headquarters, in a statement. "The addition of these five new firms is expected to have a significant impact on our company's visibility in these important markets."



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