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Panasonic Reorgs B2B Units

Panasonic announced a reorganization of its business-to-business operations. Rance Poehler was named president of the newly consolidated Panasonic Solutions Company, which incorporates the Panasonic Computer Solutions Company, Panasonic Broadcast & Television Systems Company, and Panasonic Professional Display Company.

Last week Panasonic announced a reorganization of its business-to-business operations. Rance Poehler was named president of the newly consolidated Panasonic Solutions Company, which incorporates the Panasonic Computer Solutions Company, Panasonic Broadcast & Television Systems Company, and Panasonic Professional Display Company.

The new company is officially in business.

"With this consolidation, Panasonic is streamlining its relationships with customers and offering them a broad portfolio approach," said Joseph M. Taylor, chairman and CEO of Panasonic Corporation of North America, in a statement. "We believe this change will make Panasonic an easier company with which to do business and enhance our ability to deliver superior products, services, and support to commercial and government customers."

Company officials said Panasonic Solutions Company will offer content creation, collaboration, information-sharing, and decision-support solutions for customers in government, health care, education, and a variety of commercial enterprises. Products and services within the Panasonic Solutions portfolio include Panasonic Toughbook mobile computing solutions, projectors and professional displays, and HD video acquisition and production solutions.

"Panasonic continues to spend over $3 billion in R&D each year," said Poehler in a statement. "We will utilize the technology and innovation from our multiple engineering and research centers to create new solutions, built with the input of our customers and ecosystem of channel partners, to substantially grow our business."

The company said it will adopt a two-tier channel approach to sales, providing partners significant opportunities to expand their portfolio of Panasonic products and to create new solutions for enterprise and government organizations.



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