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New Laser Display Technology Targets Pros

Prysm, a large-format display manufacturer, unveiled a new technology called laser phosphor display (LPD). Prysm said it creates LPD images by using a laser engine to excite phosphors on a surface emissive screen. As the modulating lasers scan the surface, phosphors emit red, green, and blue colors. The result is an energy-efficient, flexible display option.

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Prysm, a large-format display manufacturer, has unveiled a new technology called laser phosphor display (LPD) that it plans to promote to the commercial AV market. Prysm said its technology creates LPD images by using a laser engine to excite phosphors on a surface emissive screen. As the modulating lasers scan the surface, phosphors emit red, green, and blue colors. The result is an energy-efficient, flexible display option, according to Prysm officials.

The company says LPDs consume up to 75 percent less power than most current display technologies and are made with nontoxic materials in a low-impact manufacturing process. LPDs' semiconductor lasers and self-calibrating architecture reportedly keep the displays running for several low-maintenance years, while the technology is said to deliver bright, high-resolution, blur-free images. Prysm says its LPD technology also boasts a 180-degree viewing angle, a 240-Hz refresh rate, and a longer life than most other displays.

"Prysm's technology addresses the key segment of large-area displays with the promise of low-power operation and scalability," said Paul Semenza, senior vice president at DisplaySearch, in a statement. "This type of technology could open up new markets in consumer and professional applications."

Prysm first plans to address the pro market, claiming that LPD technology is well suited to the commercial AV industry.

"Although we knew that image quality would appeal to commercial AV customers everywhere, we have also found the LPD energy efficiency to be very important in every geographic market," said Amit Jain, CEO of Prysm, in a statement. Jain said he expects the technology's chief lures to be "the power consumption of a 100-watt light bulb per square meter and the scalability to virtually any size application."

"We recognize a considerable gap in the digital display landscape. Current solutions have so many compromises and drawbacks associated with maintenance, consumables, brightness, seams, viewing angles, power costs, and visual quality," said Dana Corey, vice president of sales and marketing for Prysm, in a statement. "Prysm's LPD platform leapfrogs these compromises, providing designers, channel partners, and end users with an unrivaled image and cost-effective display."

LPD technology will make its debut at Integrated Systems Europe, Feb. 2-4, 2010, in Amsterdam.



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