Harman Promotes Paller to Sales VP
The Harman Music Group announced the promotion of Craig Paller from vice president, domestic sales, to groupwide vice president, worldwide sales. Paller is now responsible for strategic planning and sales initiatives at the brand, market, and dealer level for BSS Audio, dbx Professional, DigiTech, and Lexicon Professional.
"Craig Paller is an outstanding sales executive with a proven understanding of the markets Harman Music Group serves and deep empathy for the needs of our dealers and customers," said Rob Urry, president of the Harman Music Group, in a statement. "In this new role, his experience, enthusiasm, and leadership skills will benefit all of our brands in growing and strengthening in each of their specific markets."
Paller joined Harman in November 2005 as vice president of worldwide sales for BSS Audio and dbx Professional. In 2007, his responsibilities expanded to include sales management for Lexicon Professional. During this time, he successfully managed the U.S. sales team for these brands and met commercial targets.
Before coming to Harman, Paller was the director of U.S. sales for Shure and managed all aspects of sales and distribution, including policies, forecasting, pricing, dealer programs, and promotions and sales goals. He began his career at Electro-Voice.
"I'm excited about the opportunity to lead our worldwide sales team and continue to build each brand's presence in established as well as emerging markets," said Paller in a statement.