Crestron Signs with Avad
Crestron has agreed to sell select products through Avad, a North American distributor of custom electronics. The partnership allows the company to bring its Prodigy and Adagio home technology to millions of consumers via authorized Avad dealers.
Crestron has agreed to sell select products through Avad, a North American distributor of custom electronics. Crestron officials said the partnership would allow the company to bring its Prodigy and Adagio home technology to millions of consumers via authorized Avad dealers. The companies expect that fresh promotion and increased consumer market penetration will help broaden awareness and strengthen the demand for custom home installation.
"This partnership is very exciting, not only for Crestron and Avad, but for the whole industry," said Randy Klein, Crestron executive vice president, in a statement.
Only qualified AVAD dealers will be authorized to sell the select line of Crestron home control products. Crestron and AVAD will evaluate dealers based on available resources and their capability to fully support the line and home owners. Qualified dealers will be required to install their own demonstration systems and complete on-site training offered by AVAD and Crestron, according to the companies.
"As part of our mission to support the unique needs of our dealers, we will provide authorized Crestron dealers with all of the tools and assistance they need to successfully market, sell, install, program and deliver complete client satisfaction," said Jim Annes, vice president and general manager of Avad, in a statement.
Last summer, Avad began a push into the pro AV market, signing on pro lines from manufacturers such as Harman Pro, Bogen, and JVC Pro.