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CEA Welcomes New VPs

The Consumer Electronics Association (CEA) made three vice presidential appointments, beginning with the hiring of James Hedlund as its new vice president of regulatory affairs beginning in late September.

The Consumer Electronics Association (CEA) made three vice presidential appointments, beginning with the hiring of James Hedlund as its new vice president of regulatory affairs beginning in late September. The organization's other two VPs come via promotions: Parker Brugge to vice president of environmental policy and industry sustainability, and Veronica O'Connell to vice president of congressional affairs.

Hedlund was most recently director of public policy for CEA member company Yahoo!, where he was responsible for telecom, media, technology, intellectual property, energy efficiency, and tax policy, and served as lead advocate before congressional and executive branch agencies and committees on legislative and regulatory priorities. Prior to Yahoo!, he held senior policy and business roles at T-Mobile, Level 3 Communications, Sprint, and the FCC.

"Jamie's experience as a senior Federal Communications Commission staff member and background as a strong advocate for the consumer technology industry will help further our on-going policy efforts on behalf of the industry, "said Gary Shapiro, president and CEO of CEA, in a statement.

Brugge will continue to represent the industry internationally and before federal, state, and local governments on critical issues, such as electronics recycling, substance restrictions, energy efficiency, and other environmental issues.

O'Connell serves as an advocate for the consumer electronics industry on public policy issues, including telecommunications policy, technical mandates, digital television, spectrum reform, and copyright issues.



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