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Aurora Recruits Anew C.T. as Western Rep

Aurora Multimedia signed on Anew Communications Technology as an independent manufacturer's representative. Under the agreement, Anew C.T. will promote and sell Aurora's whole product line throughout the Western U.S.

Aurora Multimedia signed on Anew Communications Technology as an independent manufacturer's representative. Under the agreement, Anew C.T. will promote and sell Aurora's whole product line throughout the Western U.S.

Anew C.T. is an independent manufacturer representative that concentrates on the pro AV and digital signage markets. Founded in 1999, the company covers the Western U.S., with offices in Colorado, Arizona, Southern California, Northern California, and the Pacific Northwest. Anew C.T.'s focus is to assist manufacturers with sales and the training of dealers and integrators in its territories, as well as work with its dealers/integrators with product solution demonstrations to their customers.

"At Anew C.T., we pride ourselves on representing the most technically innovative and highest quality AV equipment available," said Nelson Brugh, CTS, president and CEO of Anew C.T., in a statement. "For our customers in a wide range of markets, this means greater access to a highly diversified product line, from advanced IP-based control systems to AV processors, to meet the needs of any application."

The move follows recent agreements with Rep-Presents, which services Aurora's customers throughout the Midwest with offices in Columbus, Ohio, and St. Louis; and Lex Lawson Associates, which represents Aurora's customers in the South through its Garland, Tex., office.



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