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Alcorn McBride Adds Eastern U.S. Sales Manager

Alcorn McBride has tapped Larry Howard to manage its sales team in the eastern United States, replacing Tom Gottshalk, who retired after 10 years with the company. Howard will focus on the eastern U.S. market, providing sales and customer support to a growing base of clients.

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Larry Howard

Alcorn McBride has tapped Larry Howard to manage its sales team in the eastern United States, replacing Tom Gottshalk, who retired after 10 years with the company. Howard will focus on the eastern U.S. market, providing sales and customer support to a growing base of clients. He will also manage international business in Asia, Australia, and the United Kingdom.

"Larry is well known in the industry and fits seamlessly into our organization," said Jeremy Scheinberg, chief operating officer, in a statement. "His extensive experience with audio, video, lighting, and show control, combined with his skills in technical training, will be an asset for our customers throughout the system design process."

Howard has been in the AV industry for more than 25 years. Before joining Alcorn McBride, he held senior-level business development positions with such audio systems manufacturers as Clair Brothers, Community Loudspeakers, and Tannoy. His experience also includes several years in show systems with Universal Studios and other major industry players.

"I have been interested in becoming part of the Alcorn McBride team for a while," said Howard in a statement. "All of my industry contacts speak very highly of the company's products and reputation. It's exciting to be a part of this team."

"He has natural sales style, which is personable and professional," said Steve Alcorn, CEO, in a statement. "Our company strives to develop strong relationships with our customers and Larry's personality and approach to business aligns with our core values."

 


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