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Forecast 2008 in Pro AV

Despite high energy prices and general economic conditions that hint at the ?R? word, the pro AV industry anticipates increased market demand for 2008, according to new research from InfoComm International.

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2008 Forecast

Despite high energy prices and general economic conditions that hint at the “R” word, the pro AV industry anticipates increased market demand for 2008, according to new research from InfoComm International.

2008 Forecast

Despite high energy prices and general economic conditions that hint at the “R” word, the pro AV industry anticipates increased market demand for 2008, according to new research from InfoComm International.

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    MARKET OUTLOOK, BY COMPANY TYPE

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    MARKET OUTLOOK, BY COMPANY SIZE

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    STRATEGIES FOR DEALING WITH INCREASED DEMAND



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    FUTURE MARKET DEMAND

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    FACTORS DRIVING INCREASED DEMAND

DESPITE HIGH ENERGY PRICES AND general economic conditions that hint at the “R” word, the pro AV industry anticipates increased market demand for 2008, according to new research from InfoComm International.

But new business opportunities and overall demand for AV systems and equipment may depend on the ability of AV professionals to learn applications of new technologies and services — even those that extend beyond the normal scope of what is considered “pro AV.” Optimism for the coming year may also need to be tempered by the fact that AV pros will be competing with other channels that are already prepared to deliver many of these same applications and services.

The good news is that four out of 10 respondents indicate an awareness that capitalizing on these opportunities depends on expanding their own companies focus. As AV systems become more content-driven and linked with IT networks, expertise in these areas may well be what sets the thriving AV integrators apart from the 2.7 percent of respondents that anticipate a decrease in business this year.

SOURCE: INFOCOMM INTERNATIONAL, “2008 MARKET FORECAST SURVEY.”

FOR MORE INFORMATION, VISIT WWW.INFOCOMM.ORG/MARKETRESEARCH OR E-MAIL MARKETRESEARCH@INFOCOMM.ORG.

 


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