Samsung Debuts Wide-Format LCD

Samsung Electronics Co. announced it has begun mass producing a super-wide LCD panel for out-of-home advertising and informational displays. Company officials said the 43-inch LCD panel produces images with a panoramic aspect ratio of 4:1, compared to conventional standard (4:3) or widescreen (16:9) panels. It supports an HD-ready resolution of 1920x480 and is design for use in subway stations, airports, shopping malls, and schools where standard panels are unable to effectively deliver information, according to Samsung.

"We now are witnessing digital information displays being used in a broader range of applications with increasing demand for customizable DIDs to improve information delivery," said Chang-man Kim, vice president of marketing at Samsung Electronics' LCD Business, in a statement. "Samsung Electronics will target the DID market with specialized products including brighter outdoor DIDs and panels with an ultra-slim bezel, as well as our super-wide panel."

In addition, the Samsung super-wide digital information display (DID) panel allows for effective delivery of related information in various formats through split screens. With the capability to run three VGA (640x480) screens at once or individually, the panel can present different eye-catching combinations of video and text in contiguous displays.

Samsung Electronics has already converted some of its facilities to mass-produce the super-wide LCD panels. It expects to produce 12 super-wide LCD panels per substrate on its 7th generation production line.