Middle Atlantic Names Director of Marketing Communications
Middle Atlantic Products appointed Kevin Handerson as director of marketing communications.
Middle Atlantic Products appointed Kevin Handerson as director of marketing communications as part of a concerted effort to bring marketing for the company to a new level of effectiveness. Handerson will be responsible for brand building, advertising and collateral sales materials, PR, trade shows, and training within the context of a newly expanded and strengthened marketing team.
"Kevin will be the key executive responsible to build and manage the Middle Atlantic Products brands," said Mike Baker, executive vice president, sales and marketing. "With his background and expertise, he is in an ideal position to build on our successes to date and bring our overall communications and marketing direction to a new level -- including advertising, sales materials, trade shows, and training initiatives."
With an extensive educational background that includes a Bachelors of Science in Physics from the College of William and Mary as well as a Bachelors of Science and Masters of Science in Mechanical Engineering from Columbia University, Handerson led companies such as Sony Electronics's Business Solutions and Systems Co., where he served as marketing director; communications company Lucent Technologies; and ATT Wireless Systems.